Branding your Business through Online Marketing

Branding your businesses is all the rage these days. I mean, how can it not be? From social media, to TV, to print, to everywhere, brands are firmly ingrained in our minds. But how do you get your business on that level? I know what your thinking, “but i only own a small shop in a town of 20,000 people”. So what? We live in the digital age, your name can get out to the world fairly easily if you take the right steps and bring in the right people to make it happen. In fact, the biggest hangup I had with my business was about 5 years ago. I thought that expanding was impossible and I was doomed to be right where I was forever. But, I had a friend in the industry introduce me to something called search engine optimization. For those of you who are not familiar with this, it’s basically getting your website ranked at or very near the top of the search engines for some keywords that you want people to see. For example, if I am a photographer in Kansas City, and I want people to find my website when they search for “Kansas city wedding photographer” or “newborn photography Kansas city”, the proper SEO company can make that happen. But what are the different steps to getting “branded”

SEO

First and foremost, a good SEO company will take your website to the top of Google. Here is a good video explaining how search engine optimization works. As you can see, the ROI that is attainable for a good SEO is more than worth what you will pay for them. The price they command depends on the keywords you are trying to rank for and the competition in your niche, as well as their experience. On average, a local business trying to rank in their city should expect to pay around $1,000 per month to get the results they are looking for. This is a small price to pay for the potential benefit you will receive in increased business and revenue.

Social Media Management

The next thing to think about for branding your company, is Social Media. No, I’m not talking about putting up a twitter and never using it. Social Media requires setting up possibly hundreds of social profiles. Again, a good digital marketing company can handle this with automated software, so when you want to post a video or a mention of a sale you are having, they can blast it out to all of your social sites instantly. Saves a bit of time from manually doing this over a hundred sites don’t’ you think? Here is a good example of a fargo social media marketing company on Twitter.

 

Web Design

Having a website that is easily readable for prospective customers is key. Take a look around at a lot of local business websites and you will be shocked at how old and outdated they are, or how stuffed with images and videos that you can’t even tell what is going on. A clean, sleek, to the point web site is a must for any business today. People’s attention spans are slim, so you don’t have much time to catch their eye and sell your service or product to them. You may be in need of a website re-design, and that is ok! It’s actually not as expensive as you think, and some digital media companies may package it together with any SEO work that they do. If you are looking for company that does website design Fargo I would suggest checking out their page. Very cool looking work and sleek and minimalist designs.

 

Hopefully these tips on digital media marketing will help your business grow and prosper. They definitely worked for me, so long as you can find the right expert in the field of SEO, Social Media Management, and Website design.

 

Mojo for your Business

Marketing and Advertising for your Business

As everyone knows, it is vital to have a good marketing and advertising strategy for your business, whether you are a mom and pop shop, or a fortune 500 company. But where does one start and what mediums do they use to accomplish this task? It can be overwhelming to think of this and the process that needs to go into such a plan. Our goal at Marketing Mojo is to help you better understand what you can do to simplify the process and what decisions need to be made from a strategic standpoint. We’ll also let you know about businesses in the industry who have successfully launched their own advertising and marketing campaigns, and how it has paid off for their business.

Understanding that this is not something any business should take on alone, is the first decision that needs to be confirmed. Hiring outside help is almost certainly necessary, no matter how small your organization is. There is no shame is doing so, as there are many experts out there who can and will help your business grow and prosper with the right marketing campaign. I personally tried to take this on myself during the early years of my business, only to find out, after much stress and money spent, that it’s better to outsource this sort of thing. In fact, the ROI that I gained from handing this off to a team of experts far exceeding anything I was paying to them. I almost felt bad knowing how much my business grew from their work, compared to what I was paying them. (don’t feel too bad for them though, they are doing very well for themselves, and rightfully so)

So, if you are at any stage of your business growth, and you are looking for ideas or articles on where to begin with advertising, or WHY it is so important to your company, you have come to the right place. We’ll have articles, videos, and real life case studies of things going right, and also things going wrong. (hey, you have to know both sides right?)