When Jamie Miller opened her cryotherapy spa in 2014, everyone thought she was crazy. “I was in Alabama, where no one had even heard of cryotherapy treatment, and yet I decided to make the biggest decision of my life and dive into this. I had no idea how I was going to market my business, but I knew I could make it work.”
Thankfully for Jamie, she enlisted the help of a local online marketing company to push her brand to her potential clientele. “They started with social media and it kind of just grew from there, until I was getting phone calls from people who saw my website on Facebook, or Twitter. I never realized the potential that social media had until I started my own business.” Jamie’s client base grew steadily over the next few weeks and months, until she was booking out cryo chamber sessions 2 months in advance. “It was crazy, I couldn’t believe that people actually knew about cryotherapy, let alone my spa!” Between the social media blasts and the SEO work that was being done behind the scenes, Jamie was overwhelmed with the customer interest. “It just goes to prove, that anyone can be successful in today’s world with the world wide web bringing in clientele from places you never expected, said Jamie.” She also got her website listed on a directory specializing in Cryotherapy, topcryotherapy.com
This alone helped to boost her referrals by 40% in 6 weeks. It was all part of the plan by her digital marketing agency, who was with her every step of the way to follow through on her success. “They were instrumental in my spike of clients, and without them, I have no idea where I would be today. Probably out of business.” Jamie never even thought of using the old school approach of yellow book ads and newspaper or magazine ads. “That seemed so far fetched to me, as those are not things that I would personally pay attention too. I thought, if I wasn’t looking at those, my customer base probably wasn’t either.” And she was right. Over 80 percent of people find new business via the internet today. That means, if you are still spending money on print and radio/tv ads, that you are more than likely throwing money down the drain. “The cost of that type of media was way out of my budget anyway, so it didn’t really cross my mind to even attempt it. Although SEO (search engine optimization) was more costly than I was anticipating, it more than paid for itself within 2 months. I could not be happier with my decision to go ahead with the online advertising as opposed to the traditional methods. The leads that I received from the cryotherapy directory alone were worth there weight in gold. (you can check out the directory here)
Jamie’s experience is not unique in today’s day and age. If you can find the right SEO company to help you navigate the tricky waters that are the internet, and brand your business for all to see, your revenue and client base will increase 10 fold. The key to survival is adaptation, and it obvious that online is where you need to be today as a small business owner, or any business owner for that matter.